Packaging | Stand-up Bag
Melissa’s Produce
A complete package makeover for this product. This was an opportunity for me to create an entire look for our category of Latin products and really speak to the bright and festive aspect
of Latin cuisine, and of course, to invite consumers to pick up our products. This look was inspired by the hand-painted shop signage all over Mexico City. I also used a Mexican serape element to frame the bag. The overall end result is modern, fun and easy
to read.
Shown to the right are the front and back panels of this bag. The gusset section is not shown because it was left clear.
The ‘before’ packaging is shown on the far right, the ‘after’ is shown on the left.
