This was an exploration of introducing a new product to the market along with a brand refresh. The idea was to create a package that stood out on the shelf against other products, and speak to the fact that this was a premium product. To do this, I took a minimalistic approach by using solid, jewel-toned colors. This also helped to differentiate the products. Since the products themselves were so visually interesting, I thought a large image of the actual product would serve well, rather than a stylized recipe shot. To reference the previous Mrs. Cubbison’s look, I utilized the line that they had running behind the logo, and when printed, would have a spot varnish to give it a bit of gloss and tactile interest. This line was also added to the bottom of the package, where the net weight was indicated.