During the pandemic, Melissa’s mail orders increased drastically, and ‘box openings’ became popular on social media. To increase our brand awareness, we took this opportunity to update our plain brown boxes with something bright and fun. By using the brand’s main color, which was a bright and cheery orange, along with some friendly, copy, we were able to transform the delivery experience to something that people would want to share on social media. In addition, the cost of printing was decreased because we only utilized one color, so that was an added cherry on top!