Melissa’s has a strong presence at sporting event venues so we often have to create signage to communicate the availability of our offerings to attendees. I used our main color, orange, to reinforce the Melissa’s brand (used on the title copy, tennis racket and the logo) and frame the beauty shot of the product being highlighted. Background gradient was chosen to complement our brand color (orange) and lend to the tropical vibe of the product. The text was angled to give a sense of movement across the signage, communicating the product, how it relates to the event (with the pun-ny phrase), and the call to action down below. Simple and clear.