In partnership with Gelson’s, Melissa’s hosted themed, in-store product demos to showcase specific products. For this event program, I styled and shot our products myself, and designed the type treatment. Aiming to keep it simple, and speak to the minimal design aesthetic, I chose to use the tri-color banner to hold the event title, and the font choices to complement each other and create a sense of balance. The sans-serif font also to reference the Futurist influence on Italian design, and the serif font to represent tradition.