Product Category |
7x5 in. Retail Display Card
Melissa’s Produce
In order to evoke the satisfaction of enjoying these sweet, juicy melons, I took inspiration from my memories of eating watermelon in between swim breaks during summer as a child. Working closely with our copywriter, and utilizing our product photos, this was the end result I created for the in-store signage. These 7x5 in. cards were set into the produce displays, along with additional signage throughout the department.
Product Category |
7x5 in. Retail Display Card
Melissa’s Produce
Since these products were not so well-known among consumers, we often did in-store tastings, where these cards were also displayed. In addition to visually showing the product, we always attempted to educate the consumers, in this instance, with playful copy. By breaking the copy into small blurbs, and arranging them around the product image, it allows for the viewer to easily consume the information, rather than being confronted by
a wall of text.
To create a level of consistency with our broad range of products, I utilized this tropical leaf pattern, which was used for our tropical display boxes. I overlaid it on a light blue color to evoke that sense of floating in a pool. The light background also allows for the product image to shine.
Product Category |
Corrugate Display Box
Melissa’s Produce
There was also a demand for display boxes so I abstracted the product images into simple, recognizable shapes that represent watermelon, to be used for all three varieties. Simplifying the shapes was also necessary for the printing of these boxes.
